According to a National School Public Relations
Association survey, it isn’t the teachers, administration,
district, school website, or local press that are
the primary source of information about schools. THE
biggest source of news and information is the support
staff—the custodians, bus drivers, cafeteria
workers, secretaries, nurses and teacher’s aides!
As a support staff member, you play a critical role
in your school’s success. Learn how the principles
of sizzling customer service can move you from forgotten
hero to engaged ambassador. See how communicating
effectively and practicing professionalism can make
your job more enjoyable – and make you a critical
part of creating a school culture where all families
are welcome and engaged. Includes profiles of 21 engaged
ambassadors who are making a huge difference in their
school community.