According to the
National School Public Relations Association,
it is not the teachers, administration, or
local press that are the primary source of
information about schools. The most important
source of information and "feel"
about a school is the support staff - the
custodians, bus drivers, nurses, secretaries,
and teacher's aides! If you are one of these
hidden heroes, this book is for you. Learn
how to build upon the universal principles
of engagement to become a critical link in
your school's success. Discover how to become
a frontline ambassador, applying the principles
of customer service to deal with families,
students, and staff.
